Due to different reasons, The Princess will not be played 2012. Hopefully the tournament will be back in 2013.

The Princess Challenge Tour Event, 72 holes stroke play

June 30-July 3 2011 on PGA of Sweden National, Bara, Sweden

The name; ‘The Princess’ is inspired by Emma’s and my first child, our daughter Lisa, a princess all of our own who is obviously a great inspiration to us as her proud parents. Children provide a new perspective and a new outlook on life. Emma and I are dedicated to the children of the world and through our work with the Henrik Stenson Foundation, we would like to be able to provide inspiration for future generations through the game of golf and other sports. Every child in the world should be treated like a Princess.

This year’s edition of the ’Princess Tournament’ on the European Challenge Tour was presented by Schüco International KG. The ’Princess’ is very proud of this association. Both professional golf and Schüco’s innovative products are symbols of technology in harmony with the environment and nature. With its corporate mission ‘Energy2 – saving and generating energy’ Schüco has the answers today to the climate challenges of tomorrow. 

Schüco is looking to invest exclusively in a sustainable future. There are certainly some parallels to what we are trying to do with this initiative of hosting a Challenge Tour event in Sweden – as this is a very important stepping stone in a career in professional golf.

Together with Schüco and the other partners, Hugo Boss, PEAB, Rolex and the Swedish Golf Federation, the entire week was focused around the next generation of golfers and the youngsters – all the way from recruiting the kids to providing a challenge to the stars of tomorrow as they tee it up in the tournament.

The PGA of Sweden National Resort is one of the best venues in the country featuring two championship courses, the Lakes and the Links, both created by renowned designer Kyle Phillips. The venue on the outskirts of Malmoe is also the home of the Swedish Professional Golfers’ Association and the practice facilities and all services are second to none.

I am myself a product of the Challenge Tour. I was fortunate enough to start my journey as a professional golfer in 1999, on this tour. I played well enough to get an exemption category in 2000 – where I managed to finish top of the pile, following a victory in the season ending final in Cuba.

I am delighted that Schüco is joining us in these efforts and I was equally delighted to accept the challenge by Martin Kaymer in the Charity Challenge played on the Monday directly following the event.

I am already looking forward to next year and we are all excited about the next generation taking part in and taking on the challenges of tomorrow provided by the lay-out and the partners.